Thanks for posting that. It's a very interesting piece. You are right, that has to have come either from the club spotting the negativity towards O'Neills or O'Neills themselves complaining to the club about the social media hammering they are taking.
Two employees talking there that I had no idea even existed. Their roles in the process are a surprise to me, I'd assumed it was a case of O'Neills presenting their designs and the likes of Mike Rush approving them. It seems we're far more involved in the process than I thought we were. It was funny when he was waxing lyrical about O'Neills designs and extra touches setting them apart as the camera panned to Robes wearing a bog-standard generic grey jumper that has absolutely no design features or extra touches.
I think the hints in that video are that it's O'Neills flexibility in regards to order sizes and changes to default templates that sets them apart for the club. Perhaps some of the blame O'Neills are taking should be shared internally within the club as well. They seem to be making the argument that the sales are going well and if that's the case the opinion of the likes of myself that the range is poor is irrelevant really. I'd love to see the stats from that though, particularly the volume of home and away shirts sold per year and the overall profitability of the merchandise operation per year.