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    Learning All The Songs barry's Avatar
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    Default Potential new Sky TV deal

    https://www.dailymail.co.uk/sport/ru...mpression=true

    Seems like Elstone has negotiated a new deal with Sky for less money than the current deal. Seems BT were interested, doesn't say how much they offered though but their interest doesn't seem to have kicked off a bidding war.

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    Quote Originally Posted by barry View Post
    https://www.dailymail.co.uk/sport/ru...mpression=true

    Seems like Elstone has negotiated a new deal with Sky for less money than the current deal. Seems BT were interested, doesn't say how much they offered though but their interest doesn't seem to have kicked off a bidding war.

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    I wonder how much less than it is now is it, given the stellar reputation when dealing with sponsorship and the like that Elstone has, knowing his recent history he has given it away, probably got Sky to give him the full package for his house so hes got something to watch whilst he eats his Papa Johns...

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    Quote Originally Posted by Tomsepho View Post
    I wonder how much less than it is now is it, given the stellar reputation when dealing with sponsorship and the like that Elstone has, knowing his recent history he has given it away, probably got Sky to give him the full package for his house so hes got something to watch whilst he eats his Papa Johns...
    Are you in anyway surprised? In other news, Sky have some good deals at the moment.

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    A lot of sports TV deals have dropped during their most recent set of negotiations, it’s not surprise that Rugby League’s dropped. It just depends by how much.
    St Helens Rugby League Football Club

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    The 3 year deal intrigues me as it’s a lot shorter than the 5 or 6 year deals we’ve seen in the past.

    RU clubs have been talking about a rugby channel of some kind in their next deal, which could point to Sky. Given that the Prem TV deal is likely to be 3 years from 2021-22 could we end up with a Sky Sports Rugby channel with the Premiership and Super League on, with both tied to Sky for the same length of time? It seems strange that Sky wouldn’t just offer us cash for 5 or 6 years like they’ve done in the past unless there was some strategic reason why 3 suits them better.

    BT bidding for SL also points me to the fact that they think they’ll lose the Premiership at the end of this season, which ties in with the theory for a Sky rugby channel of some kind.

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    Well the deal is done we can’t do anything about it now. I just hope Sky bring in some new blood to present / commentate on the games. Hey we may even get new opening graphics..
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    Worrying really. I bet we're the only sport whose new tv deal is reduced. With less money coming in and in the midst of a pandemic it's hard to see how we can improve our product. We are literally at the mercy of Sky.

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    In The West Stand Dux's Avatar
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    Default Potential new Sky TV deal

    Quote Originally Posted by St Willy View Post
    Worrying really. I bet we're the only sport whose new tv deal is reduced. With less money coming in and in the midst of a pandemic it's hard to see how we can improve our product. We are literally at the mercy of Sky.

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    I don’t have the sources to back this up but I gather from what people have been saying that sports broadcast deals are reducing more or less across the board with the exception of the Premiership.

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    Quote Originally Posted by Dux View Post
    I don’t have the sources to back this up but I gather from what people have been saying that sports broadcast deals are reducing more or less across the board with the exception of the Premiership.
    Club union only worth 40m a year

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    Quote Originally Posted by St Willy View Post
    Worrying really. I bet we're the only sport whose new tv deal is reduced. With less money coming in and in the midst of a pandemic it's hard to see how we can improve our product. We are literally at the mercy of Sky.

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    I think you answer your own question there. For any network to commit to anything long-term ( beyond 2-3 years) at higher financial levels is risky at best. Also Sky will not have been immune from drops in advertising revenues etc;
    That said, freshening up the product they deliver ( in particular commentary team) is long overdue.

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    Quote Originally Posted by St Willy View Post
    Worrying really. I bet we're the only sport whose new tv deal is reduced
    You’d be surprised. Even the last PL deal was for less money even before the pandemic, although obviously still mega bucks. The RU Prem deal for next season onwards will also likely be for less money than the current deal as well.

    As it is, if the tv deals that the RFL set out are correct, the SL deal will almost all go to the 12 clubs whereas the last one was spread out across the game more, so £30m a year (for example) divided by 12 is better for the SL clubs than the previous £40m per year deal was. How that helps the lower leagues I don’t know, but I imagine the Cup and RLWC deals with the BBC and international providers is being used for that in future.

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    To be fair it's Hobsons choice at the moment. The three years gives us time to make the product more exciting and better to watch and that's is up to the coaches and administrators.
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    Quote Originally Posted by Scouse Don View Post
    To be fair it's Hobsons choice at the moment. The three years gives us time to make the product more exciting and better to watch and that's is up to the coaches and administrators.
    You mean we can go back to wrestling and the movement call. Get some scrums back. Get in some more West Yorkshire clubs. Then panic again in 2 1/2 years time when Sky want to pay even less.
    I could agree with you but then we would both be wrong.

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    In The South Stand Noel Cleal's Avatar
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    One thing is clear, we need new revenue streams. As a sport we have sleepwalked into this deal. Instead of backslapping and exhaling in relief the planning for the next deal needs to start now.
    I could agree with you but then we would both be wrong.

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    We dont know what the outcome of next year will be.

    Possibly playing in stadiums with only a certain amount of fan, maybe no fans. Who knows.

    The effects of this virus will be felt for the next 3 years without doubt.

    So for Sky to be putting money towards us in a really unstable time is a good thing. They did take a hit to allow viewers to watch sky sports for free during the lockdown. So they have to claw that back some how.

    At the end of it, hopefully, the country and Sky (or BT) will be in a better financial state to put money into a contract, its just important the people who run the sport remember that for the next round of negotiations.

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    Quote Originally Posted by sinkers89 View Post
    We dont know what the outcome of next year will be.

    Possibly playing in stadiums with only a certain amount of fan, maybe no fans. Who knows.

    The effects of this virus will be felt for the next 3 years without doubt.

    So for Sky to be putting money towards us in a really unstable time is a good thing. They did take a hit to allow viewers to watch sky sports for free during the lockdown. So they have to claw that back some how.

    At the end of it, hopefully, the country and Sky (or BT) will be in a better financial state to put money into a contract, its just important the people who run the sport remember that for the next round of negotiations.
    Good point to be fair.

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    Quote Originally Posted by sinkers89 View Post
    We dont know what the outcome of next year will be.

    Possibly playing in stadiums with only a certain amount of fan, maybe no fans. Who knows.

    The effects of this virus will be felt for the next 3 years without doubt.

    So for Sky to be putting money towards us in a really unstable time is a good thing. They did take a hit to allow viewers to watch sky sports for free during the lockdown. So they have to claw that back some how.

    At the end of it, hopefully, the country and Sky (or BT) will be in a better financial state to put money into a contract, its just important the people who run the sport remember that for the next round of negotiations.

    And they need us to subscribe too, in An uncertain time for everyone wher £100 a month (usually spent on SKy) might be needed elsewhere in a family budget.....
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    Do we get free pizza?

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    Quote Originally Posted by Ralph Fridge View Post
    Do we get free pizza?
    Only if you accept delivery by Stobart truck.

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    Quote Originally Posted by Ralph Fridge View Post
    Do we get free pizza?
    There was free pizza but it disappeared around the time Nigel Wood was supposed to be looking after it.

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    BBC sign new deal for the Challenge Cup from 2022-2024. Coming before the confirmation of the Sky SL deal hopefully indicates that the tv contracts are properly split up now, which means that the reported £20m Sky deal is for SL only and not the whole package.

    https://www.bbc.co.uk/sport/rugby-league/55314634

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    Gray that post is excellent and my thoughts exactly.. I don't mind watching the darts on Sky, it's easy watching and I like seeing the St Helens lads doing well.. however I won't sit down and think the darts is on, I can't miss it, if I'm flicking through the channels I'll watch it..

    Same for boxing, I'd probably watch Fury vs Joshua if it was on BBC, or even Sky, but I wouldn't pay £20 and wait till three in the morning..

    I think a lot is the same for Super League, I know lots of football fans who watched the grand final on Sky, and all commented how exciting it was, they didn't think the event was lacking, they understood the drama if they didn't fully understand the rules. A similar number enjoy watching it if it's on Sky..

    The biggest thing for me is getting more onto terrestrial TV, the world cup is massive for our product next year

    Ultimately, even footballers aren't household names outside of probably a handful of England players, and a handful of top foreign players nowadays

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    Quote Originally Posted by paulscnthorpe View Post
    Gray that post is excellent and my thoughts exactly.. I don't mind watching the darts on Sky, it's easy watching and I like seeing the St Helens lads doing well.. however I won't sit down and think the darts is on, I can't miss it, if I'm flicking through the channels I'll watch it..

    Same for boxing, I'd probably watch Fury vs Joshua if it was on BBC, or even Sky, but I wouldn't pay £20 and wait till three in the morning..

    I think a lot is the same for Super League, I know lots of football fans who watched the grand final on Sky, and all commented how exciting it was, they didn't think the event was lacking, they understood the drama if they didn't fully understand the rules. A similar number enjoy watching it if it's on Sky..

    The biggest thing for me is getting more onto terrestrial TV, the world cup is massive for our product next year

    Ultimately, even footballers aren't household names outside of probably a handful of England players, and a handful of top foreign players nowadays
    Agreed, the RLWC is huge for us if it can be played in front of crowds and can be promoted properly. Maybe a single event like that is what we need the likes of Hearn for, but not an entire sport.

    I said earlier that we didn't try to engage FTA channels who may have wanted live games, but at the very least we need to sort out a national FTA highlights show. There is no way BBC or ITV wouldn't want a proper 60 minute Saturday or Sunday afternoon highlights show if we offered it to them for a reasonable fee. Sky keep the live games but we use the FTA highlights in the same way the PL use MOTD. It is by far the most watched football show every week, two or three times as many watch it as the live games on Sky, and loads of kids watch the repeat on Sunday mornings. Without it I think the PL would miss it massively despite the wall to wall live games. We need something like that, on BBC2 or ITV for an hour over the weekend at a decent time, showcasing the two big games, a bit of analysis, etc, it would make alot of difference to what we have now with the SLS on in the middle of the night on a Monday.

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    Quote Originally Posted by Gray77 View Post
    Agreed, the RLWC is huge for us if it can be played in front of crowds and can be promoted properly. Maybe a single event like that is what we need the likes of Hearn for, but not an entire sport.

    I said earlier that we didn't try to engage FTA channels who may have wanted live games, but at the very least we need to sort out a national FTA highlights show. There is no way BBC or ITV wouldn't want a proper 60 minute Saturday or Sunday afternoon highlights show if we offered it to them for a reasonable fee. Sky keep the live games but we use the FTA highlights in the same way the PL use MOTD. It is by far the most watched football show every week, two or three times as many watch it as the live games on Sky, and loads of kids watch the repeat on Sunday mornings. Without it I think the PL would miss it massively despite the wall to wall live games. We need something like that, on BBC2 or ITV for an hour over the weekend at a decent time, showcasing the two big games, a bit of analysis, etc, it would make alot of difference to what we have now with the SLS on in the middle of the night on a Monday.
    I don't disagree with any of this, but do you think that like of Elstone will have put something like this to Sky as a counter to their 20m offer? I hope I am wrong, but I can't help thinking that even if something like this has been proposed, and Sky say no, we will just say OK.

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    Moderator Div's Avatar
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    I made the point earlier in the thread that I would like to see a free to air TV deal for Super League. Whether that is sole or shared rights.
    We are a bit too eggs in one basket and tied to Sky who hold the cards. The game is basically financed by the Sky TV money.
    I just think a more balanced number of income streams would be better.
    I think Sky sells the game to the converted who are prepared to pay their subscription. It's irks me that we pay a fortune to watch our game to effectively fund the obscene amounts paid to The Premier League.
    I think having terrestrial TV package increases the chances of attracting new support. I'm sure all on here have had people raving about the Grand Final who never watch RL because they saw the conclusion on the news. Even a number of work colleagues/ Liverpudlians who never dream of watching much other than football praising the quality of the grand final. One colleague said "maybe I could come and watch a live game with you sometime"
    So the first bonus may be through the gate.
    I imagine if your on "normal" TV you can probably demand more for you advertising hoardings,etc as the potential audience is greater.
    I'm no expert but I'd see maybe supplementing the lower TV direct money by other revenue avenues.
    First and foremost though I think the game needs a definite vision and a strategy on where it wants to be and how it gets there. The situation and lack of long term planning was exemplified by the Toronto debacle.
    If the Rugby League World Cup goes ahead in 2021 it will probably the first major international competition on these shores post Covid. They need to get it right but on the back of it have a bloody good plan to build on it and SELL this game for what it's worth.
    I remember texting Rogues shortly after the grand final hooter (enjoyed that!) saying how can we NOT sell this sport when it produces a spectacle like that?!

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