I assume it''s this company. Some real Blue Chip companies among their clients.
https://www.wearenomads.com/
I assume it''s this company. Some real Blue Chip companies among their clients.
https://www.wearenomads.com/
Its highly likely this has been one of the problems of the past where repositioning the image of the sport is concerned - the governing body failed to set out clear expectations/needs and come up with its own plan to integrate the ideas/proposals from external agencies into a clear strategy for growth.
I should imagine the start of the end for the RFL was when Wood presented the piece d' resistance that was the Stobart deal (thereafter accompanied by a list of 'massif' partners such as BetFred, Big Soup, Mushy Peas, Dacia etc). For SL clubs these were a disaster and undermined the commercial profile of the clubs and their ability to generate revenues through strong, fashionable partnerships. Not only did they reinforce stereotypes but just highlighted that the sport was the high street equivalent of Poundland.
The sport proved that it was totally incapable of that and that's why we now have a separate SL organisation to better advance the needs of the SL clubs. Put simply the clubs lost confidence in a self serving, inept leadership and took measures to better represent their interests in almost every facet.
The repositioning of RL in the sports market is crucial to the game because the commercial and media profile of RL needs to be improved to both grow the game and ensure member clubs are healthy. This won't be achieved by RFL shortcuts of the past (mollycoddling SKY, bargain ticket prices, SL gimmicks etc). The game needs proper thinking and that's why the rebranding needs to transcend old fashioned 'marketing' that the likes of Martyn Sadler advocate: Visibility through posters and adverts is fine Martyn, but consumers are pickier than ever and awareness is nothing without credibility.
I think Nomad have already delivered the redesign of the Super League logo but that's a very small step in the whole repositioning work. The sport needs to connect and align all its ideas to project its goals and values to the partners who will inject money and to the wider public to generate more following.
This was never done in the past - the RFL just came up with a hotch-potch of different ideas and hoped something would stick. My favourite was the justification of the Stobart deal that it would raise visibility of the sport in non-traditional areas whilst the trucks themselves carried the message 'sport is about following your local team.' Talk about a mixed message! Cluelessness at its best.
There's also a need to understand modern trends. As DarkSideoftheMoon said the social media age and tapping into the 'celbridee' culture (as much as a dislike it) is important. There's obviously the TV deal on the horizon and as I understand, Elstone is looking at using a private equity firm to negotiate a new television rights deal for Super League. Its also important because the SKY presentation is horrendously dated and out of touch: the silly try music using a tune that belongs in 1991, the OTT hyperbole, the lack of push/enthusiasm for the sport etc. The next deal needs to negotiated a way which ensures the sport is properly presented.
At the risk of causing palpitations amongst my Redvee wearing friends, Wire are certainly doing their bit
https://twitter.com/warringtonrlfc/s...239990788?s=21
Anyway, I was thinking about this today. And I remembered someone mentioning that the game isn't trendy. I thought about it a little more and I think it's certainly part of the problem, you only need to look at the amount of absolute shite that's popular at the moment because it's considered trendy.
Not sure if I’m being simplistic but it must be hard to attract new fans to the sport from outside Northern England when we only have three or so professional/semi professional teams in the country that are outside the area.
But I think we’ve missed the jump on that now, with football and RU so established, I think we’re too far behind. Think our main focus needs to be on making the game as strong as possible across the north.
Steve Prescott MBE (1973-2013)
V
Also known as “making an effort”. Building a brand for the most successful team last season should be easy, but you still have to make an effort, not sure your club is.
“Building a brand”?? We’ve been Saints for decades (unlike the “Wolves”) and without wanting to sound pompous or arrogant, being “the most successful team” has a momentum all of itself. We do promote ourselves - but in a classy way - not by flying an aeroplane over the opposition’s ground and then getting tonked by that team the week after or by calling ourselves “champions” when we clearly are not. Good effort though. I do like the clip.
This sums up the problem the sport has. The topic is about Rugby League, not a specific team. Of course Warrington are not perfect. We could have a contest about whose fans are worse, but that isn't the point.
Wire strive to be better both on the pitch and off it. Not always successfully as the lack of a GF win shows. However by building awareness of the club they are doing the same for the sport, something that is crucial with a new TV deal to negotiate. The "Little Englander" approach, which has plagued our sport, does the sport no favours
I dont think calling off the joint press conference ahead of the Wigan game on the grounds of "too much bad blood" shows the sport in good light and isn't a particularly good image, more like American Wrestling or Heavyweight Boxing. Quite rightly it would appear that most Warrington fans agree that it's just a silly embarrassing publicity stunt and are criticising the club. I'm all for a bit of humour like Wolfie buying Uncle Joe's mintballs or Pooles Pies, even flying over our ground, everything should be good natured banter not vilifying the enemy by cat calling There are always so called fans in All clubs who will use it as an excuse to wind themselves up and cause trouble, and then both clubs will start handwringing .
Last edited by Woolyback; 29th January 2020 at 10:04.