Is the title of a book by Toby Young. It is the follow up to "How to Lose Friends and Alienate People." I think that one is about to come out a movie with Simon Pegg(?) in it.
Anyway, both books are autobiographical and tell the tale of an affable bloke continually making an arse of himself. In chapter 3: title, "The Best Man Lost." He has to give a speech at a fancy society wedding in America. Gordon Brown is one of the guests so I imagine it was a bit posh. He does the traditional Englishman's speech and it goes down like the proverbial fart in a spacesuit. The reason it is being mentioned on this board is that he describes his own effort thus.
"If I had an ounce of common sense I would have rewritten my speech the moment I set foot in the church. All my jokes were tailored to a British audience, yet it soon became apparent that only a handful of the 250 guests were from the home country. How would the Americans respond to a best man speech that sounded like it had been written by the Entertainment Committee of the St Helen's Rugby Club?"
As is mentioned throughout the book Toby Young is a publicity whore and is sent on a set of disastrous speaking engagements to promote his first book. He is certainly not shy about getting out there. Could someone pass this on to the publicity people a the club and have the "Entertainment Committee" contact him in mock outrage. They could have him up to Knowsley road for a speech. There is definitely a story and some mutual publicity in this somewhere.
And lastly, 'cos I can't remember this happening elsewhere, has there been other mentions of the mighty Saints in general fiction or autobiography?